Sunday, June 17, 2007
Episode #33 - Join the conversation! Call +1(206)666-2302 with your comments and questions.
I want to try something new with Online Music Marketing -- specifically, I want to hear more from YOU! I've set-up an audio comment line at +1(206)666-2302. I would love to get your thoughts and questions about anything to do with promoting your music online, the state of the music business, tips and ideas for meeting your goals as an indie musician, whatever you'd like. I look for
Music:
Antiqcool - "All My Rivers Run To You"
Check out Antiqcool on the Podsafe Music Network
Mentioned in this episode:
- North by Northeast
- Jonathan Coulton New York Times article
- Julien Smith of In Over Your Head
- Mitch Joel of Six Pixels of Separation
- Joseph Jaffe of Across The Sound
- C.C. Chapman of Managing the Gray
- K7.net free call-in lines
Labels: c.c. chapman, jonathan coulton, joseph jaffe, julien smith, k7.net, mitch joel, music marketing, music promotion, new york times, north by northeast, nxne
Saturday, March 24, 2007
Episode #27 - Twitter for Music Marketing?
Twitter has been variously described as "micro blogging" and "asynchronous chat". My friend Mitch Joel even coined the term "permission based stalking" which sounds a little creepy to me, but it kind of gets the point across.
Since Twitter is a completely text-based tool that is limited to 140 characters per entry, you'd think it wouldn't be very useful as a music promotion tool, right? Well I've got some ideas about that...
Music:
Cat Jahnke -"Ink"
Check out Cat Jahnke on the Podsafe Music Network
Mentioned in this episode:
Labels: c.c. chapman, christopher penn, julien smith, social networking, twitter
Saturday, March 17, 2007
Episode #26 - Quality Breeds Quantity & Bum Rush the Charts
Social technologies like Second Life and Twitter are all about building quality relationships, which leads to quantity of fans, friends and followers.
Also, a promo and explanation for Bum Rush The Charts on March 22nd, and how YOU can be part of history.
Music:
Black Lab - "My Year On Earth"
Check out Black Lab on the Podsafe Music Network.
Mentioned in this episode:
- Association of Internet Marketing and Sales (AIMS) Canada
- C.C. Chapman
- Bum Rush The Charts
- Christopher Penn
- Financial Aid Podcast
- Bum Rush The Charts iTunes link - will be active March 22nd
Labels: aims canada, black lab, blacklab, bum rush the charts, bumrushthecharts, c.c. chapman, christopher penn, financial aid podcast, financialaidpodcast, second life, secondlife, social network, twitter
Wednesday, March 14, 2007
Two VERY different interviews with me
The first was by Network2.tv founder Jeff Pulver. Jeff and I hung out a bit last week during Canadian Music Week, and he asked me about my entry into his "How To Watch Internet TV" contest.
The second was by Sara Scurfield for the Association of Internet Marketing & Sales (AIMS) Canada blog. Sara and I spoke about band/brand marketing in Second Life, part of the lead up to my AIMS presentation next week the always awesome C.C. Chapman.
Labels: aims canada, branding, c.c. chapman, hamsters, jeff pulver, marketing, network2, network2.tv, sara scurfield, second life, secondlife
Saturday, March 03, 2007
Episode #25 - Is a BAND a BRAND?
Mitch Joel says "yes." Bob Lefsetz says "hell NO!" What do you think? Does the idea of branding cheapen music, or is it important part of the model for the modern music business?
Music:
BELT - "My Year On Earth"
Check out BELT on the Podsafe Music Network.
Mentioned in this episode:
- Mitch Joel from Six Pixels of Separation
- PodCamp Toronto videos
- C.C. Chapman
- AIMS (Assoication of Internet Marketing and Sales) Canada
- The Lefsetz Letter
- Rhino Records podcast
Labels: bob lefsetz, branding, c.c. chapman, marketing, mitch joel, music, online, podcamp, podcamptoronto, podcamptoronto2007

